Organic cotton is better for the producers and the ecosystem in which it is produced. Instead of more toxic pesticides and fertilisers, co planting and insect traps are used along with the special ingredient - cow poo. It encourages biodiversity and leads to the extra soft feel of the products.

Less inputs also means less water, but even organic cotton is still a thirsty crop. So where you grow it matters. The fields that grow the organic cotton for our products are in the North of India, where the monsoons fill reservoirs that supply almost all the water needed.

Rain water, co planting, insect traps and cow poo

GOTS certified organic

Organic cotton looks like a little bit of cotton wool bursting from a dry flower. The petals and seeds need to be removed before it can be spun. Harvested organic cotton is taken to ginning plants by camel or by truck. From there the raw material is separated out into the useful fibres which are sent to be spun. The waste seeds are pressed into cakes which is sold for organic cow feed. Vegetable oil is squeezed out last for use in food products. Every part of the plant is used.

Cotton farmers get a price for their cotton which is guaranteed by the regional government. Great quality batches get higher prices as ginners compete for the best stuff.

Energy in

Cow food out

Wastewater from dyehouse effluent is a major source of pollution in the clothing industry. Where the fabrics are dyed, the water is recovered, cleaned and recirculated. After settling and skimming the water is filtered using reverse osmosis and distillation. This is basically sucking up water through really fine sand over and over, then boiling it.

Salt is added back in so that the dye adheres and all the cruddy mulchy stuff left over is dried out and used for road markings. About 95% of the water is recirculated and recovered.

At the end, the water coming out of the filters and going back round to be reused again is crystal clear, literally clean enough to drink. Once it has been cleaned it is then used at the input for the next batch. It is a closed loop system.

Recirculated water

Clean, filtered and reused

Wastewater is drinkable

By 2050 there will be more plastic in the ocean than fish. This isn't good news at all! Instead of plastic packaging, we use a rip and splash-proof mailer bag made out of paper. Big orders come in cardboard boxes, with paper-based tape.

As well as designing out plastic, we are attempting to design out waste. The two things are interconnected as it enables the use of some waste material in our packaging.

Recently we have been working on new stickers and packaging that is made from the recycled organic cotton offcuts from t-shirt manufacturing.

Every year 100 billion new items of clothing are produced while a truck full of clothing is burned, or buried in a landfill every second. Slowing fast fashion down a bit won't fix it. But when we take the waste material at the end, and make new products from it at the start, it changes everything. That's what the factory we use have done.

Our clothing and packaging are made from natural materials, not plastics. Every product is designed in a way so as it could if effect be sent back to us when it is worn out.

We products we sell are made from the material the factory recovers, and the cycle itself is renewable. Our clothing is made in such a way at the factory that in effect can be returned and remade again and again and again.

A pure material makes remanufacturing possible, and means products that are softer, and harmless to the environment.

Products designed to be remade again

No plastic, just organic cotton

The factory remake new products from material.